An Open Celebration- #nielsensflowerflare  @nielsensflorist

Our final fabulous flower flare was by far the chilliest! Which was surprising for it being so close to May 1st. It has been an awesome journey from planning, to execution, and middle of the night meet ups to create our installations. This is it for now but we will definitely be back!


Thanks for sharing in our Flower Joy!



Is there anything better than flowers to lift the ordinary to the extraordinary, to dial up the beauty, put the celebratory accent on occasions we’ll remember forever  …or simply show just how much we care?

We think so, which is why we are gifting the town with bursts of brilliance in a series of three spectacular floral installations this month to mark our re-opening world after two years of COVID shut downs.


“Families have been reconnecting, students are able to enjoy prom again, senior centers can once again have visitors, it feels like socializing is finally returning. This, coupled with high local vaccination rates, seems like a cause for celebration,” said Nielsen’s General Manager Raya Ward explaining the thinking behind the gift.


“We just want to share something colorful and vibrant with the community that Nielsen’s has been a part of for 78 years. And we wanted to do something BIG,” continued Raya. “For most people, it has been a hard, stressful couple of years, and I too, have personally felt the stress of being separated from loved ones and my support network. That can really take its toll on people of all ages. With spring here and good weather, we wanted to celebrate in a truly accessible way that everyone can enjoy,” she added.


Appearing suddenly in plain sight but where you may least expect them, starting at the Grove Street Plaza Fountain on April 14th, the installations will unleash the joy contained in flowers in flash mobs of natural art crafted by the Nielsen’s design team. Subsequent installations are planned for the following two Thursdays in surprise locations along the Post Road.


“This is a big undertaking for us, but we were so excited to explore our creativity as a design team. Flower installations are a work of art that must become a part of its environment while making a statement to be successful. The colors need to be bright to show the flare of flowers, especially when outdoors, and the mechanics are very important to hold it all together.” explains Bob Sabia, AIFD, Nielsen’s Lead Designer.

While ‘flower bombs’ like those planned by Nielsen’s have appeared in larger cities, they have never been created for local areas such as Darien, according to the Nielsen’s design team.


“We’re hoping people will share their own joy at our reopening lives in photos they take at the installations then post on social media using #NielsensFlowerFlare,” said Raya. “Like flowers, after all, joy exists to be shared!”











A centerpiece is a classic arrangement that everyone knows and loves. They are used mostly during the holidays and events to place at the center of a dining room table or guest table.

The size of a centerpiece can range from 12″ round to 30″ round depending on the environment it is placed in.


2 person table = 10″ wide arrangement

4-6 person table = 15″ wide arrangement

8-10 person table = 20″ wide arrangement

10-12 person table = 24″ wide arrangement

12 plus person table = 30″ wide arrangement

A long and low arrangement is a cousin of the classic centerpiece arrangement.

They are typically found in a long rectangular container that sits close to the table. They are best suited to a long dining table and range from 24″ long to 48″ long, depending on the table size.



4-6 person table = 24″ long arrangement

8-10 person table = 30″ long arrangement

10-12 person table = 36″ long arrangement

12 plus person table = 48″ long arrangement

A new alternative to the long and low centerpiece is multiple “gem” style arrangements placed down the table.

The size of the table will determine the number of gems needed. This new approach to centerpiece arrangements will give each person a view of the flowers.

24” table = 2 gems

30’ table = 3 gems

36’ table = 4 gems

48’ table = 5 gems



The flower industry has come together to create a nationwide and industrywide marketing campaign to promote the amazing benefits of flowers!

Take a look here and let us know what you think!

Our conservatory and showroom can be transformed into a unique backdrop

for intimate weddings and parties of all kinds.


The Victorian glass conservatory boasts a lush environment of green and blooming plants unlike any other in the area.

Depending on the size of your event, the layout can be customized to suit your themes and colors.

Maximum capacity is 60 for a sit down event and up to 150 for a cocktail party or function.

The conservatory is air conditioned but we do strongly recommend avoiding an event in the greenhouse during the hottest summer months.

Our designers can create amazing displays with plants and flowers, depending on the package you choose.

Rentals include 60″ round tables and white chairs.

Rental package with dinner tables and 60 capacity


Rental package with high top tables and 150 capacity


Whole store, showroom, outside if weather appropriate, pergola area and greenhouse.


Flower arrangements for dining tables

$100 ea and up if customized

Flower arrangements for high tops

$35 ea and up if customized

Follow us on Eventbrite to stay up to date on all of our classes and events!

We host monthly floral design classes and more specific plant classes throughout the year.

A big thank you to Tony Vitti, flower designer and botanical expert for over 50 years. You may know Tony as the flower shop manager, but he has now transitioned to a new role as key advisor and consultant to our buyers, container garden design team and to our general manager, Raya. Thank you Tony for all the creative ideas and growth you’ve been a part of these past 20 years!

We would like to thank our loyal customers, friends, and staff for all of their support through another year of both challenges and wins. We are so grateful to all of you.

As we look back on some big WINS (Best of 2021 in Darien & Rowayton for Florist, Garden Center, Home Accessories AND Home Garden Design Services…WOW, thank you!!)

We also want to reflect on all the ups and downs that went along the way; Navigating staff changes and shortages, supply shortages, changes in pandemic rules – both good and bad – to name just a few. It has been quite a journey, and while we don’t know for sure what to expect next,  we know that as a community, we will get through it together and we are excited about that.

We hope all the best in health, happiness, and contentment to you all for the upcoming year.

Happy New Year.


Walk behind the scenes with us and take a look at some of our finished containers and see Bob in action, creating an arrangement with the ilex berry!


This September, we hosted our first ever wedding on the property!

It was an absolute joy to create this idyllic wedding space in our garden for a beautiful fall wedding. The couples theme was white, green and blue and we left no detail out. Using our current inventory of mums, hanging baskets, green foliage plants and flowers, we created a serene backdrop for the event. The ceremony started in the garden with a bagpipe player. The guests then enjoyed a cocktail hour in our showroom before joining the newlyweds in our conservatory for dinner and dancing.

Thank you to everyone that voted for us in 2020!